upland’s mission:

Build the largest digital open economy

Upland’s Mission

Upland’s economic system is comparable with the one of a country in the real world. Within such a system, various actors trade goods and exchange value via an open market enabled by a common currency and by following a certain set of rules. “Open” also means that trade and value exchange is possible with external economic systems but different rules may apply and multiple currencies are being used. “Digital” differentiates from “physical” and implies that certain interactions of the real world are not possible in the virtual world while - the other way around - digital means that some things can be done virtually which are not possible physically.

In a nutshell: Upland’s economic system works in its foundation like an open real-world economy of a country with the difference that - because Upland is digital - some things are possible while others are not.

Foundation and Further Development

Inspired by the board game “Monopoly”, Upland started out and continues to work as a property trading game based on the real world and blockchain technology which ensures true ownership of virtual properties, digital goods and assets. Players buy properties in one of the open cities in Upland. Once they become owners, they start earning UPX on these properties. Earnings can be increased by completing collections of properties with the same characteristics or through gamified earnings where users complete missions and tasks to increase the UPX earning potential.

Today Upland goes far beyond property trading: Players can build structures on their properties, run and operate shops, race cars, hunt for treasures, socialize in cafes, and participate in many other activities. It is an economic system where players

  • can buy, sell, and trade their digital goods (NFTs)
  • earn income by creating value others are willing to pay for
  • earn rewards by participating in competitions and events
  • have ways to import and export selected assets from and to partner apps (“layer2 applications”) and platforms
  • liquidate assets into US$ by selling them on the Upland marketplace to other players

Upland’s main objective is to create a stable economy where the “invisible hand” of markets defines the movement of prices and the flow of trade. The dynamic supply and demand of digital goods in combination with incentives and self-interest of individual actors eventually impact Upland’s GDP and economic growth. Like any other economic system, Upland continues to evolve and potential features are implemented over time as they are being planned, developed and tested for incentivation to stimulate positive economic activity and to avoid potential threats to the stability of the overall economy.

Progressive Decentralization

As a working principle, Upland, the operator, applies a gradual transition of its control to the community. Over time, some of the decentralization decisions will be directly integrated into the technology platform while some others might be delegated to community representatives or independent foundations over time.

This approach allows for a balance between the benefits of decentralization, such as distributed fairness, transparency, and security, and the need for agility and user-friendly experiences via centralized efforts. For example, to advance decentralization, Upland facilitates active participation by the community through governance mechanisms and decision-making frameworks via so-called home addresses that serve as a base for voting rights. Important decisions in the past have touched economic topics such as the vote to approve or disapprove the Sparklet White Paper.

in-app tokens

The Upland economy is powered by multiple fungible tokens that provide different utility to the players inside of Upland.


UPX is Upland’s core medium of exchange to facilitate transactions to purchase virtual properties, digital goods and assets. UPX is denominated at US$ 1 for UPX 1,000, a fixed exchange rate at which players can buy it in return for fiat via credit card, PayPal and in-app purchases or selected cryptocurrencies. UPX is not tradable on external exchanges and within Upland. Upland the operator, does not buy UPX back from players. However, depending on the agreement, Upland buys UPX back from some brand and development partners who meet certain requirements and under certain terms. UPX has a theoretically infinite supply and is minted as needed.


Spark is Upland's utility token for the creation and powering of non-living objects including buildings, map assets, vehicles, and NFTs designed for immersive indoor display such as wearables, furniture, and FIFA World Cup goal video spotlights. Spark can be either staked, i.e. allocated to a task for the duration that it takes to complete. Or, in the near future, Spark can also be spent, i.e. used to achieve an outcome, depending on the use case such as producing certain digital goods like “Legits”.

Sparklet is Upland’s externally tradable token that can be bridged to its counterpart, the in-platform token Spark. Spark fuels all value creation within Upland, serving as the resource for world-building, UGC assets, and layer2 game and experience development. It is not tradable within the Upland platform but can be bridged to Sparklet when specific requirements are met.


Stem will support life in Upland but hasn’t launched yet.
To test the mechanics of Stem, in 2023 Upland introduced “Protems” that support the Totem gamified collection. More information about Totems can be found here. Protem will be utilized until the full release of Stem and Life. It will be redeemable 1:1 with Stem upon its future launch.

Stability and growth

Upland, the operator, uses a set of methods and interventions to protect the stability and sustain the growth of Upland’s economy. They (not a complete list) shall incentivize certain behaviour by the different actors, close or remedy potential loopholes, shield the internal economy from external effects, correct imbalances between subsidies in form of earnings for virtual property ownership, rewards, spending behaviour and insufficient velocity in the exchange of value. Monetary instruments include for example the modification of the structure and size of earnings for properties, collection and other rewards.

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