The Five-Alarm Finale Is Going Retro-Active

July 14, 2026

The Five-Alarm Finale Is Going Retro-Active

​Editor’s Note: This announcement has been updated to include four additional eligible Retro Service Structures: Moonbeam Diner, Atomic Auto Service, Starlite Precinct, and Skyline Medical Center. Qualifying purchases of these structures made during Genesis Season will also count retro-actively toward the Five-Alarm Finale. Also updated to clarify that winners are drawn at random. 
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Genesis Season is closing with the Five-Alarm Finale, a 72-hour celebration of Upland’s 1950s collection featuring the debut of the ’50s Retro Ambulance, retro-active entries for eligible purchases, and five chances to win an exclusive ’50s Retro Fire Truck.

The streets of Upland are about to get a little louder!

Five Fire Truck Winners.

The Five-Alarm Finale begins Tuesday, July 14 at 9:00 AM PT and ends Friday, July 17 at 9:00 AM PT.

During the event, eligible retro vehicle and structure purchases will earn entries into the drawing. When the event concludes, five winners will be selected at random from all eligible entries, and each winner will receive one exclusive ’50s Retro Fire Truck.

The leaderboard is provided so players can track their total entries. Leaderboard position does not determine the winners, the more entries you earn, the more chances you have in the random drawing.

And yes, entries are retro-active.

All eligible purchases made during Genesis Season will automatically be included. If you have already purchased one of the qualifying vehicles or structures listed below, you are already entered to win.

The leaderboard will go live shortly, and will be found in the leaderboard channel in discord/app chat giving players a way to follow their entries and track the standings throughout the finale.

Introducing the Retro Ambulance

For the first time, the Retro Ambulance is coming to Upland. The ’50s Retro Ambulance brings classic emergency-response style to the streets of Upland for the first time. With its unmistakable mid-century design, vintage detailing, and bold retro character, it is built to stand out in any vehicle collection.

Sale registration opens: Tuesday, July 14 at 9:00 AM PT
Sale begins: Wednesday, July 15 at 9:00 AM PT

Each ’50s Retro Ambulance purchased earns 12 entries, making it the highest-weighted eligible asset in the Five-Alarm Finale.

Eligible Retro Vehicles

12 entries each

  • ’50s Retro Ambulance

10 entries each

  • ’50s Pickup Retro
  • ’50s Taxi Retro
  • ’50s Police Retro
  • ’50s Tractor Retro

Important: Only eligible vehicles purchased directly from the Upland Store will earn Five-Alarm Finale entries. Vehicles acquired through the Secondary Market will not count toward the drawing.

Eligible Retro Structures

3 entries each

  • The Starline Theater
  • The Starlight Senior Home
  • The Lucky Star Hotel
  • Skyline Medical Center
  • Mystery Service Structure #1

2 entries each

  • The Atomic Firehouse
  • The Atomic Oven Bakery
  • The Skyline Courthouse
  • Starlite Precint 
  • Mystery Service Structure #2

1 entry each

  • The Moonbeam Bookstore
  • The Atomic Arcade
  • The Rocket Cup Cafe
  • Moonbeam Diner
  • Atomic Auto Service
  • Mystery Service Structure #3

Only the vehicles and structures listed above are eligible for Five-Alarm Finale entries.

Important: Only eligible structures purchased directly from the Upland Store count toward the Five-Alarm Finale. Structures acquired through the Construction Hub or Secondary Market are not eligible.

Coming Wednesday, July 15

Three new ’50s-inspired Service Structures are joining the Five-Alarm Finale:

  • Mystery Service Structure #1
  • Mystery Service Structure #2
  • Mystery Service Structure #3

Their names, designs, prices, and entry values will be revealed when they go live on Wednesday.

  • One will help keep the neighborhood well.
  • One will keep it moving.
  • And one will keep its valuables secure.

Built for More Than Retro Style

These themed assets and vehicles are also expected to play a larger role in Upland’s future.

Expanded utility is currently in development for utility vehicles with complementary Service Structures, including fire trucks, ambulances, taxis, and police cars. Parking a matching vehicle at its related Service Structure is planned to further level up the structure and increase its Trove output potential.

Matching themes will add another layer. Pairing a 1950s-themed vehicle with a complementary 1950s-themed Service Structure is planned to provide an additional themed enhancement on top of the standard vehicle-and-structure pairing.

More information about this upcoming utility will be shared as development progresses.

Get Ready for the Finale

Whether you joined Genesis Season from the beginning or are adding your first retro asset this week, every eligible purchase counts.

Five Fire Trucks are waiting. The entries are retro-active. Let the finale begin.