October 31, 2023
Brazil Immersive Fashion Week Comes to Upland
Uplanders, get ready to step into the fascinating realm of fashion, where Brazil’s rich cultural tapestry meets cutting-edge design and innovation. We’re excited to announce the Brazil Immersive Fashion Week (BRIFW) is coming to Upland!
Conceived by Olivia Merquior, the BRIFW is the first fashion week in Latin America dedicated to the integration of fashion with technology. BRIFW was created with the goal of providing a space for brands, artists, and independent professionals to experiment with other formats of creation, production, and presentation of collections using new immersive realities.
BRIFW is an annual event that showcases the latest trends and innovations in the fashion universe. It unites designers, fashion enthusiasts, and industry experts from all corners of the globe to celebrate the creativity and diversity of fashion. What makes this year even more special is that BRIFW will be offering Metaverse access, allowing you to join their event through an immersive experience in Upland!
BRIFW Experience
The BRIFW immersive experience in Upland will be located at 11333 Utopia Avenue, Los Angeles, California. This experience is designed to give Uplanders a unique and up-close look at Latin American fashion through various events. The BRIFW will start hosting their events in the new immersive experience on Wednesday, November 1st, at 5 AM PT.
During these events, attendees will have the fantastic opportunity to not only immerse themselves in the world of Latin American fashion but also participate in a giveaway to win a new stylish BRIFW Street Couture Outfit Wearable. In addition to this, there will be a BRIFW Street Couture Outfit Wearables Sale, providing players another opportunity to acquire this awesome Wearable.
What You Will See At The Event
This year's BRIFW + Wired Conference is set to feature leading companies and organizations like O Boticário, Magalu, Future of FrontRow, and The Fabricant. They will take center stage, engaging in immersive conversations and discussions covering a wide array of topics. These include the future of retail, the influence of digital individuals in technology, the significance of data culture, and the point where technology and transformation intersect.
BRIFW promises a diverse agenda encompassing panels, workshops, and digital fashion displays. The event is poised to be a groundbreaking occasion that brings together the best of fashion, technology, and innovation.
How to Enter the Giveaway
Entering the BRIFW Street Couture Outfit Wearable Giveaway is simple. All you have to do is join the BRIFW Experience in Upland, located at 11333 Utopia Avenue, Los Angeles, California, during any of the events and immersive talks on November 1st and 2nd. By immersing yourself in the BRIFW Experience, you'll automatically be entered into the giveaway, offering you a chance to win the BRIFW Street Couture Outfit Wearable. Following the conclusion of the inaugural BRIFW events, 50 lucky attendees will be chosen at random to receive one of these sought-after Wearables.
BRIFW Experience Event Schedules
Here is the schedule for the events taking place on Wednesday, November 1st in the BRIFW Experience:
Metaverse Carnival Galm Special Event
Don't miss the Metaverse Carnival Gala on Wednesday, November 1st, at 1:30 PM PT. Be sure to make a grand entrance by wearing your Mangueira Wearables! Find all the exciting details for this special BRIFW event below!
Here is the schedule for the immersive talks and shows taking place on Thursday, November 2nd in the BRIFW Experience:
How to Join the BRIFW Experience
To join the BRIFW Experience, you don’t need to travel and send your Block Explorer to the address. Just use the property search bar to locate the BRIFW Experience (11333 Utopia Avenue, Los Angeles, California). Once you have located it, zoom in on the map and find the black pill button. Clicking on this button will initiate the launch of the BRIFW Experience.
Before joining the BRIFW Experience, make sure that you have created a 3D Avatar. Players can join the BRIFW Experience using the web or mobile versions of Upland, eliminating the need to download any additional applications or programs.
Important Note: It is recommended to use a laptop or desktop computer for an optimal experience.
Wearable Sale Details
You'll also have the opportunity to buy the BRIFW Street Couture Outfit Wearable in the Upland Store. Check out the details below for the Wearable Sale.
Registration Opens: Wednesday, November 1st, at 8 AM PT
Registration Closes: Thursday, November 2nd, at 8 AM PT
Sale Starts: Thursday, November 2nd, at 9 AM PT
USD Quantity: 150
USD Price: $10
UPX Quantity: 150
UPX Price: 10,000 UPX
BRIFW in Upland
We are excited to announce our partnership with BRIFW, bringing you an exclusive look into the world of Brazilian fashion with Uplanders. This marks the beginning of an exciting journey we'll be embarking on together.