Rebuild the World

Upland is a parallel world where users play, operate businesses, and connect with fellow Uplanders. They buy, sell, and trade virtual properties that are mapped to real-world addresses. Blockchain technology ensures true ownership of digital assets in Upland. The in-game currency called “UPX” fuels an open market economy.
When Uplanders become digital landlords they start collecting UPX for their properties. They can increase their earnings by completing collections of properties with similar characteristics. Treasure Hunts and live events are additional fun features and sources to build-out one’s net worth in Upland.
Currently open for the city of San Francisco, Upland will add more cities and regions, starting with New York in Q3/2020.
What makes Upland so special is its ease of use and cross-platform availability, lowering common barriers of entry seen with other blockchain applications. Everything a user needs is an email and password to create an account. There is no complicated handling of private keys or crypto wallets. Upland is available cross-platform on the web, Apple iTunes and Google Play stores.
In the near future, Uplanders will be able to develop their land by adding structures and buildings, acquire licenses to operate a business, and have many ways to communicate and connect with others in virtual cafés and other places.

Our Mission

Creating fun experiences and new opportunities for everyone at the intersection of the real and virtual worlds.

lama1

team upland

photo-8
Alex El-Sigeid
Lead QA
photo-12
Alex Maximov
Developer
photo-6
Andrey Verbitskiy
Developer
photo-7
Anton Lukianenko
Developer
photo-15
Dimitri Poltavskiy
Developer
photo-4
Jason Festa
Creative director
photo-9
Katerina Vasilyeva
HR
photo-10
Elad Yakobowicz
Community
photo-11
Kristina Hariz
QA
photo-3
Pavel Kirilovskiy
Product lead
photo-13
Pavel Pernatiy
Developer
photo-16
Vladimir Shtefan
Tech lead
photo-17
Evelina Somina
Designer
photo-18
Vladyslav Len
Developer
photo-19
Andrii Miloshyn
Developer
photo-20
Andrew Hetmanenko
Developer
photo-22
Mikhail Veretnitskii
Developer
photo-23
Bohdan Koptev
QA
photo-24
Ruslan Reznichenko
Designer

We’re always on the lookout for awesome people to join our growing team. Please send your resume & portfolio to: jobs@upland.me

TIMELINE

2018
IDEA

MAY 2018

The Silicon Valley co-founders Dirk Lueth, Idan Zuckerman and Mani Honigstein spark the idea of a virtual property trading game on the blockchain.

SEED FUNDING

DECEMBER 2018

FinLab EOS VC Fund and multiple angels invest in Upland’s seed round.

2019
CLOSED BETA

JUNE 2019

Upland closed beta goes live, interested users can register on the waitlist. The launch city is San Francisco, California. Players can purchase inaugural properties directly with PayPal.

UPX CURRENCY

AUGUST 2019

Introduction of the Upland marketplace and in-game currency UPX which can also be bought with credit cards.

Collections

OCTOBER 2019

Launch of collections and game pieces called “Block Explorers”.

OPEN BETA

DECEMBER 2019

On December 22nd, 2019 Upland opens up and everyone can join the beta. A Block Explorer can now discover new properties by roaming the city of San Francisco. The game is available on Apple and Google Play store. New Players can start playing for free.

2020
CRYPTO

JANUARY 2020

Introduction of the possibility to purchase UPX with selected cryptocurrencies.

AIRPORT

FEBRUARY 2020

The first parcels of the San Francisco Airport (SFO) have been put up and sold within minutes.

MOJITO RELEASE

MARCH 2020

Launch of the release called Mojito. Highlights: Introduction of treasure hunts, a player referral system, virtual pinatas, Google Street Map views.

Martini Release

MAY 2020

Leader Boards
Live Events
Enhanced Treasure Hunts
Challenges
Revamped Interface
Cross-platform availability (iOS, Android, Web)
coming soon

more to come...

coming soon

Ability to Trade Properties for Fiat Currency
Develop your Land, Explorer, & other Digital Assets
“Pro”-Tools
Squads
Newsfeed
Communication Features
Real-World Brand Integrations
New York City & Other Locations
lama

INVESTORS

Uplandme, Inc. is funded by Finlab and participating angels from the gaming and real estate spaces.
finlab

FinLab EOS VC Fund is a venture capital fund backed by both Block.one, the publisher of the blockchain protocol EOSIO, and FinLab AG, one of Europe’s largest company builders and investors focused on financial services technologies.

WHITEPAPER

Download the white llama paper

Franchise

Do you want to operate your home town, state or even a country? Upland plans to work with regional and local partners around the world to distribute properties of selected areas. Depending on the skillset and background, there will be different levels of partnership and revenue opportunities. Prerequisites are a very good knowledge of the area and a local network of people/organizations you can tap into.

More details about the program will be published in 2020. You can already indicate your interest now if you are an entrepreneur, an investor, a promotion agency, a media company, an influencer, a reseller or have any other relevant skills and experience.

Please read our white llama paper and fill out the form here. We’ll get back to you if you qualify.

Contact us

Do you have more questions, ideas or comments?
Please let us know what’s on your mind.

Please fill in the field
Please fill in the field
Please fill in the field
Please fill in the field